The Internet and social media promoted a new way of generating income. The words 'blogger' and 'influencer' are becoming more and more familiar and almost part of our everyday vocabulary. In this article for Diario de Sevilla, Joaquín Muñoz, Head of IT&IP at ONTIER, explains the legal aspects that should be taken into account by those who have managed to monetise their activity online.
The overwhelming success and popularity of some influencers has led brands to develop a new channel of communication with their target audience, especially when it comes to their youngest potential clients. In this way, some Internet platforms have evolved greatly in recent years making it possible to purchase products onsite. What for some bloggers started out as a hobby may now have become a job, which is why Joaquín Muñoz addresses the tax obligations related to generating income online via social media and other platforms.
Quality content is key for a successful blog. The copyright and IP rights need to be taken care of, which is why Joaquín Muñoz recommends 'specifying how your content can be used in your blog. That way you can set boundaries in the use of your content.'
The most popular blogs on the Internet are fashion blogs, which usually feature branded content, either directly or indirectly. In that regard, there are two types of advertisement that can be made: covered advertising and product placement. They vary in terms of the intensity of the promotion made, therefore specifying their nature is a recommended measure to take in both cases. Joaquín Muñoz also notes that 'this type of content should feature hashtags such as #ad or #sponsored in the caption, so that the audience understands that the post hasn't been created for informative purposes.'
Last but not least, those bloggers and influencers who choose the path of entrepreneurship and create their own Brand will need to take into account all the relevant legal matters, such as looking after their marketing tools in order to ensure success in their projects.
For further information, you can check the full article here (SP only).